IMDb TV is expected to be rebranded, although Amazon has given no date. The online video advertising market is expected to total roughly $82 billion in the United States in 2024, up from $27 billion in 2018, according to Ampere Analysis. In May, it said that year-over-year viewership had increased 138 percent and that 62 percent of viewers were ages 18 to 49, the demographic that advertisers pay a premium to reach.) (IMDb TV does not disclose raw viewing numbers. The number is expected to climb to 157 million by 2024.
(It was $5,000 before.) Her on-camera courtroom staff has been expanded to include a stenographer and a law clerk.Īd-supported streaming services had about 108 million viewers in the United States in 2020, according to eMarketer. The cases being litigated involve amounts up to $10,000. The new show is essentially a supersized version of the old one - a certified hit, or so IMDb TV hopes, taken from the dying medium of daytime broadcast syndication. Next Monday, IMDb TV will unveil “ Judy Justice,” a court show starring the straight-talking Judge Judith Sheindlin, 79, whose wildly popular “Judge Judy” ended in May after 25 years. Started in 2019 with little fanfare, IMDb TV is free, supported by ads, mostly stocked with reruns - and about to come out of the shadows. For their $13 monthly Prime membership fee, subscribers will soon have exclusive access to “ Thursday Night Football.”īut the internet giant also owns another streaming service, one that has mostly gone unnoticed. In May, Amazon made a deal to buy Metro-Goldwyn-Mayer to supercharge its content pipeline even further.
Last year, Amazon spent $11 billion on entertainment programming, a 41 percent increase from a year earlier. And you thought Amazon’s ambitions in Hollywood were limited to a single streaming service.Īmazon Prime Video, of course, ranks as one of the world’s pre-eminent subscription providers of on-demand films and television shows.
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